About Us
For the outdoors, by the enthusiasts.
Why Ardura?
We’re here to build trust in your gear
Ardura started in the Colorado mountains, where two brothers, Caden and Mason, grew up chasing powder, bombing trails, and living for the wild. The gear out there never quite felt right—too cookie-cutter, not built for the way they rode. So they built their own.

What began as a passion project turned into something bigger: a brand for people who push limits, crave the outdoors, and want gear that performs without losing its soul.

At Ardura, we design tough, creative, reliable gear that reflects the spirit of the mountains; raw, resilient, and untamed. We don’t follow trends. We follow the spirit of the gnar.
Endure the Wild.

Ardura started in the Colorado mountains, where two brothers, Caden and Mason, grew up chasing powder, bombing trails, and living for the wild. The gear out there never quite felt right—too cookie-cutter, not built for the way they rode. So they built their own.

What began as a passion project turned into something bigger: a brand for people who push limits, crave the outdoors, and want gear that performs without losing its soul.

At Ardura, we design tough, creative, reliable gear that reflects the spirit of the mountains; raw, resilient, and untamed. We don’t follow trends. We follow the spirit of the gnar.
Endure the Wild. .

Meet Our Team
Mason Mamoun
Founder
Caden Mamoun
OPERATIONS
Nadim Mamoun
Lead
Hyatt Mamoun
Creative Director
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Follow along at
The Lodge to
see what we're
up to.
OUR DNA
image Gear is meant to take a beating and last.
image Longevity is power
image Relability is priority
image MOUNTAIN TOWN ROOTS
A note from our founder
We started Ardura because we wanted gear that could keep up with real days in the mountains, I wanted gear owned by riders, hikers, outdoorsmen; made by us for us. I was tired of seeing men in suits run the outdoor industry when they barely even get outdoors themselves. Our mission is to get more people outside, hear your feedback and ideas directly, and for us to take back the outdoor industry from corporate greed. As the company is born in Colorado, every single product is tested to it's core and tested brutally and we make sure we can provide you value in your products. If you’re into gear that lasts, adventures that test you, and shredding the gnar, stick around; we’ve got some fun stuff coming.